Skip to content
A young girl smiling broadly, with her friends laughing behind her
#Crimson1Million Ending period poverty across Africa

Giving womendignity.Period.

We put a ten-year menstrual cup, and the knowledge to use it, into the hands of girls and women who go without. So a period never costs her another school day.

Latest activation · Women's Month 2024 Ibhongo Secondary, Soweto ≈ 1 000

young students reached

Learners gathered outdoors for a She PowHer Foundation workshop
Girls holding up their new She PowHer menstrual cup cases
Who we are

Every girl deserves to stay in the room.

The She PowHer Foundation believes that every menstruating woman and young girl should have access to a menstrual hygiene solution that gives her the freedom and confidence to focus on her personal development, rather than on an unmet need.

We distribute medical-grade silicone menstrual cups and teach menstrual health and hygiene, so girls and women can make informed decisions about their own health and well-being.

  • Integrity
  • Dignity
  • Respect
  • Compassion
  • Sustainability
10years of use from a single cup
7days of school the average girl misses each month
100%medical-grade silicone, made in South Africa
Period poverty

When there's no pad, this is what she uses.

Period poverty is a lack of access to menstrual products, hygiene facilities, waste management and education. In South Africa, seven million menstruators miss school, university or work every month because of it.

These alternatives give little to no protection. They lead to leaks, odour and severe infections, and to girls staying home rather than risk embarrassment.

The solution

One cup. Ten years.

A woman who relies on disposables needs between 11 000 and 17 000 pads or tampons in her lifetime. With a She PowHer menstrual cup she needs four to six.

Disposables17 000200 kg of waste
Menstrual cups4–680 g of waste
  • Pads are up to 90% plastic
  • Up to 500 years to break down
  • Sterilised with one glass of boiling water
Each shape = 50 products
A lifetime of disposablesOne cup
How an activation works

Three steps. Ten years of dignity.

Schools, farms and skills centres. Every visit follows the same three steps.

The result: one less monthly worry, and no more school days lost to her period.
Where we've been

From Johannesburg, across the region.

Our home base is in Gauteng, with facilitators in the Eastern Cape, the Western Cape, Namibia and Zimbabwe.

Activations & facilitatorsTravelling from our Johannesburg base

    Ruth Apostolov, founder and CEO of the She PowHer Foundation
    Our founder
    The lowest maintenance, most sustainable period product, so every woman can be unstoppable.

    Ruth Apostolov spent two decades building her own outdoor media company. When Covid 19 closed it in 2020, she reinvented herself. In 2022 she moved into medical manufacturing, making world-class, medical-grade silicone menstrual cups as South Africa's first woman-owned menstrual cup manufacturer.

    Ruth ApostolovFounder, CEO & Board Member
    Read our story
    Want to make a difference?

    Help us keep her in school.

    Your donation puts a ten-year menstrual solution, and the education to use it, into the hands of a girl who would otherwise go without.

    Get in touch

    Be part of the mission to end period poverty.

    Call us, email us or come and visit.

    Visit984 Meadowbrook Business Estate, Jacaranda Road, Johannesburg
    Registered non-profit · NPO 2022 500803/08

    Send us a message

    We reply to every message, usually within two working days.

    By sending this message you agree to our Privacy Policy.

    Thank you.

    Your message is with our team. We'll be in touch soon.